With the growing popularity of short-form video content, Instagram Reels has become a go-to platform for many brands to engage their audience.
Brand24's Reels monitoring allows users to monitor their brand mentions and hashtags. Provided data makes analyzing performance and gaining audience insights more thorough and complete.
Note! Brand24 collects Reels in which the linked profile is marked, or the searched hashtag is present.
We incorporated the latest achievements of NLP, namely Large Language Models, and added an enormous amount of carefully chosen new training data to achieve this state-of-the-art quality.
The new procedure of constant algorithm quality monitoring and upgrading allowed us to adjust our model to the latest spoken topics and changes in language. This improvement allows our customers to get more accurate insights into their brand performance.
We just wanted to give you a heads up that we'll be updating our terms of service on February 27th, 2023.
If you have any questions about the changes, please don't hesitate to reach out. We're always here to help!
New Terms of Service:
Many of our clients come from Spanish-speaking countries. That is why we decided to introduce the Spanish Brand24 panel for their convenience.
Now, every customer who has a project on www.Brand24.com can freely switch between the English and Spanish language versions of the panel and PDF reports.
To change it simply go to Account settings > Edit user settings > Language.
TikTok has been breaking popularity records in recent years. The content uploaded there may be crucial or completely irrelevant to the Brand24 user. That's why we added TikTok to our Sources tab.
From now on, excluding this source can be done with just one click!
What better way to finish the year than with the introduction of the huge chart in the new Mentions tab?
We changed the chart's size and location so the data is more visible. It allows the user to better understand and analyze the changes in the number of mentions, reach and sentiment for the project.
In response to requests from Brand24 users, we have launched dedicated monitoring for trustpilot.com.
It is another review site that can be manually set up in our tool. One can do that by entering project settings, clicking on the Additional Sources tab, and pasting the link to the company's page on trustpilot.com.
Today Facebook Integration has become simpler than ever!
Now, whenever Facebook Integration is added, the customer is redirected to Facebook & Instagram sources in the Settings tab.
But that's not everything. We also separated client-managed and public sites so that the integration process ran smoothly and without issues that sometimes occurred with previous settings.
From now on, filtering by domain is available in the new Mentions Tab.
All the user has to do is type in the source they need, and Brand24 will filter all the mentions from that domain for a given project.
Emoji Analytics is a beta feature that can be found in Lab24.
It analyzes all the mentions and extracts the emojis so that the customer can see which are used in a discussion around the topic. It helps to analyze the emotional context of the discussion!
